Traditional TV Networks vs Digital Providers: The Transformation of Competition and the Emergence of New Content, within the Context of Diverse Viewer Demands and Adaptation

Linear broadcasts have long been recognized as established television models, relying on regularly timed shows via satellite. In contrast, OTT platforms operate on ad-supported systems, with Netflix, Disney+, and niche players serving as dominant forces. As media consumption habits shift, rivalry between broadcast stations and online content provid

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